Earthtones Naturals believes in the importance of clean beauty for the overall health of your skin, hair and body. From cleansers to scalp treatments, each product is gentle, safe and hypoallergenic. Sisters and founders Ellen and Ione used their mother's homemade recipes (and her key ingredients like avocado, eggs and mayonnaise) to create their natural haircare brand.
Hair Rules
A brand centered around \"The Rain Hat\" which blends fashion and function together. The Too Easy Collection (consisting of a shampoo, conditioner, leave-in and styling cream) helps detangle, moisturize and defrizz hair. One PureWow editor even tried the brand and she was definitely not disappointed with the results. Celebs like Alicia Keys, Tia Mowry and Halle Berry can’t get enough of this haircare brand.
Womens Trackpant
Plus, the packaging stands out in the beauty aisle and we can't get enough of the names like "Big Poppa," "Mousse Def" and "Sucka Free." For a long time, there was a lack of BIPOC representation in the beauty space, especially when it came to natural hair. Brands were often shoved into the “ethnic” aisle, or worse, offered a limited number of options for all hair types and textures. Inspired by a friend calling CEO April Showers a 'unicorn' due to how she balanced life, work and parenting, she used the magical creature as a symbol of inclusion.
Organi Grow Hair Co
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Everything to Know About Chebe: the Secret Weapon for Growing Longer Hair.
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After studying abroad in the Dominican Republic and traveling around the world, she launched Honey Beauty as a way to teach others how to embrace their natural hair and ways to take care of it. Her entire collection uses natural ingredients (like honey and argan oil), while building an inclusive community for all. In 2013, Jessica Dupart started Kaleidoscope to help people with hair loss and scalp conditions. Her signature product—Miracle Drops—was a way to combat those woes and promote healthy hair growth.
CURLS's most popular collection—Blueberry Bliss—has a distinct blueberry scent no one can seem to get enough of and yes, it's worth splurging on. CEO Ciara Imani May found herself constantly getting an itchy, irritated scalp every time she wore a protective style and sought out a solution. After years of research, she worked with a women-led team to create an alternative to plastic synthetic hair. Made from repurposed biopolymers, each bundle is free from toxins, it's vegan-friendly and overall a great option for those with sensitive scalps.
Holy Curls
Years of research and testing brought DIVA by Cindy to life, and the brand focuses on ingredients like aloe, peppermint oil and vitamin B for hair growth, scalp care and moisture. Aside from being a go-to for anyone dealing with hair loss and shedding, the proceeds from product sales go to Cindy’s program "Diva Project," an organization to support victims of domestic violence. Founder Nancy Twine started making products right out of her NYC apartment using her grandmother’s recipes before creating the clean beauty brand that we know today. You’ll find that all the products have natural ingredients (like avocado oil, shea butter and tea tree oil) to hydrate, moisturize and protect all hair types.
In 2021, she brought her brand to Shark Tank, where she struck a deal, so we haven't seen the last of KE. CEO Terrinque Pennerman decided to honor her late mother and continue her family's traditions by starting Kurlee Belle. Every product stems from homemade recipes passed down from generations of Bahamian women before her.
Womens Shell Bomber
In 2009, former founder and CEO Chris-Tia Donaldson sought to make a collection for naturalistas. In 2019, our favorite TV mom launched her very own haircare brand and it has become a go-to for many curly gals. Tracee Ellis Ross spent over ten years perfecting the range in order to create a collection that “empowers your curl pattern.” The best part?
The pink packaging is a tribute to Michelle’s biggest inspiration, her mother, who passed away from breast cancer and continues to live on as the heart and soul of the company. Founder Dr. Isfahan Chambers-Harris has a holistic approach when it comes to natural hair. After experiencing a bad reaction (and excessive hair damage) from products with heavy, chemical-laden ingredients, Alodia was born. Dr. Harris used her science background to develop a line that features organic and natural ingredients.
For 67 years, Luster’s Pink has been at the forefront of the natural hair community. Whether you’re looking for a hair oil, moisturizer or styling cream, the OG brand has something for all hair types and textures for the whole family. Founder Shelley Davis took her knowledge of herbs and plant-based ingredients to create products for all natural hair types. Whether you’re looking for softness, shine or control, Kinky Curly has a product suited for your routine. The brand’s name translates to honey, which means you’ll definitely find the sweet ingredient in all of their products.
Just a look at the packaging showcases different shades of unicorns to represent all women of color. By May 2022, Afro Unicorn became the first Black-owned business to own a licensed character brand in major retail. Some of us know a little too well what it's like to spend hours getting our hair done only to be met with pouring rain that can jeopardize our spankin' new style. A brand centered around "The Rain Hat" which blends fashion and function together. From the visor shielding your face away from the rain or the waterproof exterior to keep your hair dry, this hair accessory is a must-have.
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